Shopify Liquid + Hydrogen, WooCommerce with custom B2B layers, Squarespace Commerce when scope allows. Conversion-tuned theme code, A/B-ready instrumentation, performance-budgeted from commit one. Built so the storefront earns the build — not just sits there looking nice.
What we mean by “optimization”
The word gets used too loosely. We mean three specific things, in this order:
- Conversion-funnel optimization. PDP UX, cart UX, checkout UX, post-purchase upsells, abandoned-cart triggers. Measured in CVR points, not vanity metrics.
- Performance optimization. LCP under 2 seconds on 3G, INP under 200ms, no CLS. Performance directly correlates with conversion at the 1–3% level — this is documented across thousands of stores.
- Operational optimization. Inventory sync, ERP integration, fulfillment logic, tax compliance, returns workflows. The boring stuff that eats margin if it’s broken.
Shopify work — what we actually build
Custom Liquid themes
Sectioned themes built on Online Store 2.0 patterns. Metaobjects for structured PDP content (specs, FAQ, reviews, technical sheets). Theme app extensions instead of theme injections for third-party functionality — cleaner, upgradable, faster. Most of our Shopify stores ship under 200KB of JS per page, half of which is Shopify’s own.
Hydrogen + Shopify (when it earns it)
Hydrogen is the right call when you need a headless React-based storefront on Shopify’s commerce APIs. We use it for brand-led launches where the design needs to break out of Liquid’s constraints and for D2C brands shipping internationally with multi-currency, multi-locale, geo-routing. Deploys on Oxygen (Shopify-hosted) or Cloudflare Workers.
Shopify Plus features built right
B2B features (Plus only): customer groups, NET payment terms, quote-to-order, sales-rep impersonation. Shopify Scripts (legacy) and Functions (current). Multi-store hierarchy for international. Customer Accounts (next-gen) with passwordless auth.
WooCommerce work — B2B catalogs that scale
WooCommerce is the right call for B2B distributors with 10K+ SKUs, customer-specific catalogs (your hospitality customers literally can’t see your retail SKUs), tier pricing with quantity breaks, NET-30 terms with credit limits, and ERP sync. Shopify B2B doesn’t handle this at scale; WooCommerce + the right plugin layer (B2BKing, B2B for WooCommerce, custom code) does.
What we add on top: custom REST endpoints for ERP sync (NetSuite, SAP, Microsoft Dynamics), caching layers (Redis object cache, persistent fragment caching), and properly indexed MySQL so the admin doesn’t time out on 18,000-SKU catalogs.
Performance & conversion tuning
For existing stores that don’t need a rebuild, we run audits and remediation:
- Core Web Vitals remediation. Typical wins: LCP from 4.2s to 1.4s, INP from 520ms to 120ms. We document each fix and the measured before/after.
- App audit. Most Shopify stores have 8–14 apps. Half of them add 200ms+ to the front-end. We replace the worst with native code or remove them entirely.
- PDP CRO. We’ve seen 12–30% lifts from PDP rework alone — image gallery, variant UI, sticky CTA, reviews placement, mobile-specific layout fixes.
- Checkout extensibility. Shopify Checkout Extensions for post-purchase upsells, custom shipping rules, payment-method routing.
Engagement shape
- Greenfield Shopify build: 6–10 weeks. $35K–$95K depending on PDP complexity, custom apps, and locales.
- Greenfield Hydrogen build: 10–16 weeks. $80K–$220K.
- WooCommerce B2B build: 12–20 weeks. $80K–$250K depending on ERP integration depth.
- Performance audit + remediation sprint: 2–4 weeks. $6K–$22K, fixed-scope.
- Migration to a new platform: see CMS Migrations.
What we measure
Every eCommerce engagement we ship has explicit numeric goals set in week one. Usually some combination of: CVR (cart-to-purchase), AOV, LCP, INP, Lighthouse mobile, mobile/desktop CVR split, post-launch revenue (vs trailing-30 baseline). We instrument GA4, server-side tracking via Stape or self-hosted GTM, and Shopify’s own analytics. You see the metrics weekly — not just at the end.
Start a build or audit
Tell us about the store — URL, monthly revenue range, current pain points. connect@prizorai.com or use the form. We’ll come back within one business day with a fit assessment and either a scope band (for builds) or a fixed-fee audit proposal.
