A community of thousands of marketing ops pros finally has a homepage that does justice to what the community is.
MO Pros (the brand: MarketingOps.com) had quietly become the largest professional community for marketing-operations practitioners — a Slack network, a podcast, an annual conference, certification programs, sponsor relationships with the biggest marketing-tech vendors in the world. None of that was legible from the homepage. New members couldn't find the Slack invite. Sponsors couldn't see their logos. Conference registrations dropped to a single CTA in a sidebar.
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Designing for the new member
In Figma we designed the homepage around the question every new marketing-ops practitioner is asking: "where do I find my people?" The Slack community, the MatchUp networking program, the local chapters, and the podcast all became homepage entry points. The conference (MOps-Apalooza) got its own modular landing system so each year can be rebuilt without engineering involvement.
Custom WordPress build with ACF Pro for the editorial flexibility the team needed — research reports, podcast episodes, local-chapter pages, sponsor profiles, member case studies. Member-content gating layer so paid offerings (certification, research reports) sit behind a clean paywall without breaking the public-content experience.
Five-plus distinct member offerings now legible from the homepage. Five named sponsor logos (Mailchimp, Salesforce, HubSpot, Cloudflare, EFI) on the trust wall. The MOps-Apalooza modular conference template runs each year without engineering involvement. The site finally feels like the community it documents.
