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Selected work

Every project. Every platform.

6 projects across 3 platform families — filter by stack.

Industries we watch · Healthcare

Brands we study. Not clients we built for.

These are the healthcare brands we reference when we scope a telehealth, wellness, or membership build. We don't claim their work — they have their own product teams. We do study how they solve the category's hardest problems: regulated commerce, high-touch onboarding, content-to-conversion at scale.

  • Hims & Hers

    Telehealth DTC

    Prescription wellness · Public company

    What they do

    Direct-to-consumer telehealth brand offering prescription treatments across hair loss, mental health, sexual health, weight loss, and dermatology.

    What we study them for

    Subscription-first commerce in a regulated category — how a prescription telehealth catalog stays consumer-friendly without diluting compliance.

    Visit Hims & Hers

  • Parsley Health

    Functional Medicine

    Membership primary care

    What they do

    Membership-model primary care focused on chronic-condition management through functional medicine, with doctor-led visits and lab-driven plans.

    What we study them for

    High-touch membership conversion — how a service brand turns long-form education content into qualified booking flows.

    Visit Parsley Health

  • Alto Pharmacy

    Digital Pharmacy

    Same-day Rx fulfillment

    What they do

    Digital pharmacy fulfilling and delivering prescriptions across US metro areas, with patient-support and insurance/cash transparency in the app.

    What we study them for

    Logistics-led healthcare UX — how a speed-and-reliability brand surfaces delivery promise without burying the pharmacy-grade trust signals.

    Visit Alto Pharmacy

  • Headspace

    Meditation · Wellness

    Content-led mental wellness

    What they do

    Meditation and mental-wellness platform combining guided audio, sleep content, and clinical mental-health programs across app and web.

    What we study them for

    Content-to-install conversion at scale — how a free-tier wellness brand maintains perceived value while driving the paid subscription.

    Visit Headspace

Working on something in healthcare? Tell us about it — we'll be honest about whether your build looks more like Hims, Parsley, Alto, or something nobody's tried yet.

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