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Selected work 2025 B2B branded merch · Corporate apparel

Fresh Prints — Corporate

Framer Lead developer · Greenfield B2B site View live site
Live at every breakpoint — desktop · tablet · mobile.
The brief, in three moves

What we built and why.

Problem

Where we started

Seventeen-year-old Fresh Prints had been a single site (originally Shopify, now Next.js + Directus on www.freshprints.com) serving two fundamentally different audiences — student org buyers shopping for chapter tees and enterprise marketing teams sourcing thousands of pieces of corporate swag. The unified storefront couldn't do both. Corporate buyers landing from LinkedIn ads found themselves in a Greek-life checkout flow; student orgs hit enterprise messaging they didn't need. Procurement teams kept asking for things the consumer store wasn't built for: brand catalog browsing, named account reps, CSR positioning, design-tool previews.

Phase 01 of 03
Approach

What we built

Spin up corp.freshprints.com as a dedicated Framer site for the corporate buyer. Same brand voice, completely different IA — leading with the 1,500+ brand catalog, named-rep contact, services breakdown (custom catalog, design tool, CSR programs), and three on-message testimonials from corporate buyers (Director of Marketing, Associate Brand Manager, Office Manager). Lighter overall page count, higher design fidelity per page. Consumer storefront left untouched at www.freshprints.com so existing student-org traffic isn't disrupted.

Phase 02 of 03
Result

What changed

Dedicated B2B funnel live · 1,500+ brand catalog as homepage centerpiece · 3 corporate-buyer testimonials surfaced · consumer storefront preserved at the root domain

Phase 03 of 03

Seventeen years of one storefront serving two audiences. We built the second site so the first one could go back to its job.

01 / 04

The brief

Fresh Prints had spent seventeen years building one of the most beloved custom-apparel brands in higher education. Along the way they'd also become a go-to corporate-swag vendor for marketing teams at Fortune 500 companies — without ever building a site that acknowledged it. Corporate procurement buyers were clicking through from LinkedIn ads and landing in a Greek-life checkout. The consumer Shopify-turned-Next.js storefront at www.freshprints.com couldn't do both audiences justice.

02 / 04

Why Framer for the corporate site

The corporate funnel didn't need a storefront. It needed a brand-credible B2B marketing site with a brand catalog, a services breakdown, named-rep contact, and three testimonials that read like corporate procurement endorsements. Framer was the right tool for the volume of pages (low) and the design fidelity required (high). We didn't need a database-driven checkout — we needed a site that closed enterprise deals by being unmistakably premium.

03 / 04

What we shipped

A standalone Framer build at corp.freshprints.com. Hero copy tuned to the corporate buyer — "Celebrate their efforts with merch that feels genuine." The 1,500+ brand catalog elevated to the homepage as the centerpiece social proof. Named testimonials from corporate buyers (a Director of Marketing, an Associate Brand Manager, an Office Manager) surfaced where they'd been buried in case-study PDFs. CSR program, design tool, and named-rep contact each given dedicated IA. The existing consumer site at www.freshprints.com (now on Next.js + Directus) left completely untouched so seventeen years of student-org SEO equity and direct traffic continue uninterrupted.

04 / 04

The numbers

Corporate inbound now lands on a site built for them. The consumer storefront serves the audience that built the brand. Two funnels, two sites, one Fresh Prints — and the marketing team finally has a Framer canvas they can ship corporate landing pages on without a developer.

By the numbers

The work, measured.

1,500+
Brands carried
17+
Years in business
3
Named testimonials
B2B / B2C
Funnels separated
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