A ten-year UK CBD manufacturer finally has a site that separates them from the drop-ship vendors flooding the category.
Love CBD has been manufacturing CBD oils, capsules, balms, vapes, and hemp tea in their own Cambridgeshire facility since 2014 — back when CBD was a fringe category in the UK and nobody had built up the trust signals yet. They built those signals: 5,000+ Trustpilot reviews at 4.9 stars, full lab traceability, proprietary formulations. Then the category got swamped after 2018 by drop-shippers selling the same wholesale oil. Their old site didn't separate the two.
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Foregrounding the credibility stack
In Figma we built the brand identity around the credibility numbers that actually matter to a UK CBD buyer: "Est 2014", "5,000+ reviews", "4.9 / 5 stars", "Made in our Cambridgeshire facility". Each got a place on the homepage where it can't be missed. Drop-ship vendors can't fake "ten years in business" or "we make this ourselves" — that gap is the brand's competitive moat.
CBD trial cost matters enormously in this category — a £40 oil bottle is too much of a leap for a curious buyer. We elevated the £6 sample-pack flow to the hero. Buyer commits to £6, gets a labelled selection from across the product range, comes back two weeks later as a returning customer. Conversion path designed around the actual psychology of CBD trial, not around the wishful thinking of the e-commerce template.
Seven product ranges live with full editorial treatment. Sample-pack flow on the hero. 5,000+ Trustpilot reviews surfaced as a homepage trust band. Loyalty Points program running. The Cambridgeshire facility — the actual differentiator — front and centre.
