A 500-attorney national litigation firm finally leads with the diversity story that wins them Fortune-500 supplier mandates.
QPWB is the fastest-growing litigation firm in the United States and the largest minority-and-women-owned firm in their space. Their corporate clients have explicit supplier-diversity mandates — that's often why QPWB wins the work. The previous website buried that story on the About page like it was incidental information rather than the firm's strategic advantage.
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Owning the difference
In Figma we built the brand around "QPWB Is Doing Things Differently" — visually confident, no apology, no qualifier. The NAMWOLF certification badge moved to the homepage where general counsel running supplier-diversity searches actually look for it.
Custom WordPress build powering an attorney directory of nearly 500 attorneys with full-text bio search. Practice-area filter system across ~17 specialties (admiralty, aviation, construction, employment, IP, healthcare, regulatory, corporate, tax, real estate, workers' compensation, etc.). Multi-state office-location finder. ACF Pro powering the attorney-profile schema so HR and marketing onboard new attorneys without engineering involvement.
500-attorney directory live and searchable. Seventeen practice areas filterable from any landing point. NAMWOLF diversity-mandate angle now owns the homepage where supplier-diversity searches actually start. The firm's strategic advantage finally reads as strategic.
