A WordPress-to-Shopify migration that finally lets eight years of clinical results sit on the hero where they belong.
Smart Nora had eight years of D2C reputation in the sleep-tech category — a patented contact-free pillow insert, a hundred-thousand-plus users, two independent studies showing 90% reduction in loud snoring. The WordPress site couldn't do the new Nora Gen 2 launch justice and couldn't handle subscriptions or the membership program the team wanted to add. The site was holding the brand back.
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Why migrate to Shopify
WordPress had served them well for the marketing site, but the e-commerce flow ran through WooCommerce extensions that were fragile and slow. The new product launch required subscriptions, gift orders, and a tiered membership program — all features Shopify handles natively. The migration consolidated marketing site and store into one platform.
Figma-first design for the Nora Gen 2 launch hero. Independent-study metrics (90% snoring reduction, 79% sleep-disruption reduction, 100K+ users, 1,400+ five-star reviews) elevated to the homepage where the buyer actually evaluates them. App integration (iOS Smart Nora companion) surfaced as a first-class feature. Membership program given its own dedicated landing page. Every URL from the old WordPress site mapped to the new Shopify URL with 301s.
Migration complete in six weeks. Zero URLs lost. The 90% snoring-reduction stat now sits where new buyers actually look. The membership program is live and converting. Eight years of clinical proof finally lives on the hero, not in a buried PDF.
