Founder-led sales-and-business-development consulting practice. Greg Gillman had spent ten-plus years scaling agencies and DTC brands — Theragun, Lunya, Biossance, MuteSix among the named clients. The credibility was there; the website wasn't. The old site read like a thin personal page, not like the operator of a consulting practice that had moved $40M+ in agency revenue and that DTC founders pay $25K+ retainers to.
Brand design in Figma centered on founder credibility — Greg as the face, with named-client logos (Theragun, Lunya, Biossance) elevated to homepage hero. Six service tiers each with a dedicated landing page (B2B Sales Consulting, Agency Management System, DTC Concierge, Fractional CRO, Audit My Pitch, Custom Audits, One-Time Consultation). Custom WordPress build (no page-builder bloat) so editorial velocity is high without sacrificing performance or maintainability.
Founder credibility centered · 6 service tiers each their own page · named DTC clients on hero · custom WP (no page builder)
A founder-led consulting site that finally matches the calibre of clients it lists.
Greg Gillman had a problem most consultants would love — too much credibility, not enough website. Ten years scaling agencies. A hundred-plus DTC brands worked on. Named clients like Theragun, Lunya, Biossance, MuteSix. The site he was sending prospects to looked like he hadn't done any of that. Premium retainers come from premium-feeling websites.
In Figma we built the brand identity around Greg himself — the operator, the photo, the trust. Customer logos (Theragun, Lunya, Biossance, MuteSix) elevated to the homepage hero as the very first proof point. Six clearly-priced service tiers each with their own dedicated landing page, so a CFO at a $5M DTC brand can route herself straight to Fractional CRO Services without having to ask.
A custom block theme — no Elementor, no Divi, no premium-theme bloat. Greg publishes thought-leadership posts weekly, and ACF-driven custom fields keep the editorial UI focused on what he actually needs (a title, a hero image, a paragraph or three). Page load is fast, the admin is clean, future migrations stay possible.
Six dedicated service-tier pages live. Customer logos (Theragun, Lunya, Biossance, MuteSix) on the hero where they belong. The site finally reads as the consulting practice Greg actually runs — not as the personal page of someone who happens to know a lot about sales.
