A 22-year industrial-safety company finally has a site that does justice to two decades of saving lives.
Total Group had been keeping industrial sites safe across Canada and the US since 2003. Fire-pump testing for refineries. Technical-rope-rescue training for utilities. Standby medical for events. Twenty-two years of expertise sitting on a static HTML site that hadn't been meaningfully redesigned in a decade. Procurement teams calling in for quotes couldn't find what they needed first.
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Why migrate off static HTML
The old site couldn't evolve. Every new certification, every new regional office, every new piece of customer logo content required a developer ticket. The operations team had become a bottleneck for their own marketing. HubSpot solved both problems: a CMS the ops team could drive themselves, and a templating layer we could lock down so the brand doesn't drift.
Brand-forward Figma design anchored on real photography from the field — fire crews, rope-rescue training, industrial sites. New service-tier IA where every certification a buyer searches for has its own page (Fire Pump Testing, Foam System Testing, ITRA Training, Technical Rope Rescue, Standby Medical, Elevated Work Platform). Regional landing pages for Red Deer, Fergus, and Houston so a procurement officer searching "fire pump testing Houston" lands somewhere useful.
Ten-plus service-category pages live. Three regional offices each with their own landing page. The customer logo wall (Altex, City of Toronto, Hopewell, dozens more) elevated to the homepage where buyers actually look. The operations team publishes new certifications themselves now — the engineering ticket queue for marketing changes is empty for the first time in years.
