Corporate IT-training platform delivering DevOps, Cloud, AI/ML, and platform-engineering upskilling to enterprise L&D teams. Their product worked; their sales motion didn't convert. Enterprise L&D directors evaluating a $200K annual training contract were landing on a site that read like a generic course-marketplace, with no acknowledgement that DevOps training for a 500-person engineering org is a fundamentally different purchase than buying a Udemy seat.
Figma-first design system anchored on the enterprise buyer — not the learner. Visual language tuned to feel like a tech-buyer's site (think Vercel or HashiCorp), not like Coursera. Curriculum showcase organized by enterprise pain point (cloud-migration upskilling, AI/ML rollouts, platform-engineering buildouts) rather than by course catalogue. Built on Webflow for design-fidelity and editorial velocity — the marketing team ships new curriculum announcements without engineering involvement.
Enterprise-buyer-positioned · 4 curriculum domains as IA · marketing ships announcements without engineering · Webflow design fidelity
A corporate-IT training site that reads to the L&D director writing the $200K cheque, not to the learner taking the course.
Uptut's product worked. Their sales motion didn't. Enterprise L&D directors clicked through from outbound emails and landed on a site that didn't acknowledge they were a different kind of buyer. The deck didn't close. We needed to make the marketing site speak to procurement, not to a curious individual learner.
In Figma, we rebuilt the visual identity to match the developer-platform sites enterprise tech buyers actually trust — Vercel, HashiCorp, Stripe-style restraint. Typography heavy. Motion deliberate. Customer logos elevated. The hero is "Transform your business with tailored IT training" rather than "Upskill yourself in Cloud" — that one-word change reorients the entire buyer journey.
Webflow gave us the design fidelity for motion-led product reveals that a custom Next.js build would have taken twice as long to ship. It also gave the marketing team the editorial velocity to publish new curriculum-domain pages and customer announcements weekly without engineering. Their team learned the Webflow editor in two days; they're shipping pages independently within the first week of launch.
Four curriculum-domain pages live (DevOps, Cloud, AI/ML, Platform Engineering). Brand visual fidelity that matches the calibre of the enterprise buyers the team targets. Marketing ships pages weekly without engineering involvement — exactly the cadence enterprise procurement velocity needs.
