A McKinsey-style strategy site that finally makes the Six-Lens Methodology the hero — not a footnote.
FutureScaleX validates whether emerging technologies — new battery chemistries, alternative protein platforms, hydrogen process integrations — will actually scale commercially. Their prospects are senior strategy leaders at the Fortune 500. The old site sold them as one more management consultancy. The new site needed to sell them as a research-driven specialist that wins where McKinsey and BCG don't.
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Designing the methodology, not the firm
Working in Figma, we built the visual identity around the Six-Lens Methodology rather than around the firm itself. Each lens (Market, Tech, Regulatory, Capital, Operational, Stakeholder) got its own icon, color cue, and treatment in the design system. Every sector page reuses the same six lenses applied to that industry — so a chief strategy officer at a chemicals company reads the framework once and sees it specifically applied to chemicals.
The strategy team publishes long-form techno-economic reports monthly. They needed a CMS they could drive themselves without engineering. HubSpot's editorial UX matched what their team already knew from marketing-side use; we customised the templates so the editorial experience is constrained to the design system. No accidental Comic Sans, no broken hero variants.
Four sector landing pages live (Oil & Gas, Power & Utilities, Chemicals, F&B), each anchored on the Six-Lens framework. Methodology made navigable from the homepage. Editorial velocity moved to weekly without engineering involvement. The site reads as a specialist firm to the exact buyer FutureScaleX targets.
