Insights
Category: Strategy
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How to choose your CMS in 30 minutes
The four-question framework we use with clients on the call — eliminates 80% of platforms in the first ten minutes.
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AI-generated content + Google’s SpamBrain: what we’re seeing in 2025
Two years into the AI content gold rush, the SEO consequences are starting to show. Here is what we are seeing in client traffic data and how the playbook has shifted.
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When NOT to go headless: the honest CMS decision tree
Headless is the right answer for a specific class of project. It is the wrong answer for a larger class than the industry admits. Here is the decision tree we actually use.
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WordPress vs Webflow vs Framer: a 2024 marketing-team decision framework
Three platforms, three different bets on how a marketing team should publish in 2024. Here is the decision framework we use in every discovery call now.