Insights
Category: eCommerce
Shopify vs WooCommerce in 2026: when each one earns the work
A 5-question framework that decides the right eCommerce CMS for your project — without the platform-marketing.
Shopify Plus vs WooCommerce for B2B distributors: the real cost math
B2B distributors get pitched both platforms aggressively. Here is the cost math from four real builds in 2024, including the lines vendors tend to leave out.
Shopify Hydrogen launches: should you migrate from Liquid?
Shopify announced Hydrogen this month. The first React-based storefront framework from the platform itself. Here is what it means for existing Liquid stores.
Building B2B catalogs on WooCommerce: 18,000-SKU lessons learned
WooCommerce was not designed for B2B catalogs at scale. We shipped one with 18,000 SKUs this year. Here is what broke and how we fixed it.
Custom Shopify themes vs ThemeForest: the 24-month TCO math
A custom Shopify theme costs more on day one. After 24 months the math flips. Here is the actual breakdown from three of our 2019 builds.