Marigold welcome
Flowers everywhere
The ceremony begins
Last bites
Marigold welcome
Flowers everywhere
The ceremony begins
Last bites
Final touches
The pooja arch
Final touches
The pooja arch
The team
The entrance
Sacred space
The team
The entrance
Sacred space
Guests at the open
A first hello
Lighting the lamp
Guests at the open
A first hello
Lighting the lamp
Family photo
The havan
Family photo
The havan
The blessing
Sari row
Sacred ritual
The blessing
Sari row
Sacred ritual
Pooja moment
The full team
Flowers and friends
Pooja moment
The full team
Flowers and friends
First meal together
Settling in
The first plate
First meal together
Settling in
The first plate
Arriving guests
Audience seated
Friends at the table
Arriving guests
Audience seated
Friends at the table
Hanging the garlands
Eyes on the altar
Community lunch
Hanging the garlands
Eyes on the altar
Community lunch
Team · Office · Moments

About Prizor AITech

The team, the room they work from, and the moments between commits.

Meet the team
Who's in the room

The leaders behind every project.

Govindvan Vairagi
Managing Director

Govindvan Vairagi

Owns the company-wide vision and long-term direction. Anchors capital strategy, partnerships, and the bar we hold every project to.

“We don't pitch what we can't build. Every promise we make is a promise we keep.”

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Yankit Patel
Director

Yankit Patel

Steers company-wide direction alongside the MD. Closely involved in delivery commitments, hiring, and the operating cadence.

“Every project we sign is a relationship. Build it like one.”

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Dr. Mitali Gauswami
Non-Executive Director

Dr. Mitali Gauswami

Independent board counsel — provides strategic perspective on company direction without day-to-day operational involvement.

“The best decisions are the ones we revisit honestly when the data shifts.”

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Dr. D.G Gauswami
Non-Executive Chairman

Dr. D.G Gauswami

Chairs the board. Brings academic and industry depth to governance, oversight, and the way Prizor shows up in the wider ecosystem.

“Govern with the long view. The decisions that look slow today are the ones the company thanks us for in five years.”

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Dahyalal Prajapati
Independent Director

Dahyalal Prajapati

External board member providing independent perspective on strategic decisions, governance, and risk.

“Independence is the obligation to ask the question nobody else wants to.”

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Yax Shah
Sales · CTO (Web)

Yax Shah

Leads web engagements end-to-end. From first call to final commit on every web project, with deep ownership of the CMS + headless stack we run on.

“If your stack isn't earning the work, we'll tell you before you sign anything.”

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Harshad Prajapati
HOD — Mobile App

Harshad Prajapati

Owns every mobile app we build. Flutter, React Native, Swift, Kotlin — every native and cross-platform decision goes through here.

“Cross-platform when it earns its keep. Native when the brief deserves it.”

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Your white-label partner

Prizor AITech is the white-label studio behind agencies, studios and consultants across the US, Europe and Australia — quietly building under their brand since 2024.

Since we set out, we've been the team behind the team — taking on overflow, filling capability gaps, and delivering production-ready work under our partners' brands. Every project is handled by developers who genuinely know their stack, not passed off to juniors.

We like to keep things honest: the right tool for the right job, and a team that enjoys the craft. No unnecessary jargon, no platform politics — and your clients never know we were involved. That's rather the point.

What we build

Four disciplines. One team. Full ownership end-to-end.

01

Web platforms

Marketing sites, storefronts, content systems, headless front-ends — built on the right CMS for the brief, not the convenient one.

02

Mobile apps

Cross-platform when speed-to-market wins. Native when performance is the brief. Built for both stores, instrumented from day one.

03

Custom dev stacks

When a CMS is the wrong tool we build on the right framework — full-stack ownership from database to deployment.

04

AI-augmented workflows

LLM integrations, RAG pipelines, AI-content tooling and developer workflows that compress timelines without compromising quality.

What we believe

Four convictions. None of them are negotiable.

01

The platform should fit the team — not the other way around

Most platform choices fail because someone picked one that fit their resume and forced the team to adapt. Marketing teams who can't launch pages without engineering. Engineers who can't update copy without rebuilding. Founders locked into a stack their last agency picked four years ago. The platform should serve the people who use it daily — not the agency that built it once.

02

Page builders are a tax on the future

We won't use Elementor, Divi, WPBakery, Beaver Builder, Brizy or Oxygen on a paid project. The performance cost is real, the migration cost is bigger, and the maintenance cost is constant. We've cleaned up enough page-builder sites to know exactly where they hurt — that's where the conviction comes from.

03

Performance is a discipline, not a setting

Good performance is achievable on every platform when you treat it as part of the build, not a fix-up at the end. We start every project with speed in mind and try our best to keep it there. The site you're reading is built the same way — a hand-coded WordPress block theme, no page builders, with performance we're genuinely proud of.

04

Conversion is the brief

Beautiful is table stakes. Beautiful that doesn't sell is a portfolio piece, not a deliverable. Every section, every interaction, every line of copy we touch is built around the metric that earns it — signup rate, cart conversion, qualified inbound, completion of the next step. If we don't agree on the metric, we don't sign.

About Prizor AITech

The team behind your team.

Prizor AITech is a white-label web, mobile and custom-development studio. We work quietly behind marketing firms, design and web studios, SEO agencies and consultants — across every major stack: Webflow, Framer, Wix Studio, WordPress, HubSpot CMS, Craft CMS, Shopify, WooCommerce, Squarespace, Sanity, Strapi, Contentful, .NET MVC, MERN, LAMP, Flutter, React Native, iOS and Android.

Our own team writes the code, owns the work, and sticks around for the post-launch fixes that no one enjoys but everyone needs. No subcontractors, no surprises, and your clients never know we exist.

Whether you need an overflow team for one busy sprint or a long-term backbone you can rely on, that's exactly the conversation we'd love to have.

Partner with us
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Years of dev experience, combined
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Years of client-management experience
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Projects completed & managed
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Core team & growing
On Instagram

The room we build from. The moments between commits.

A rolling, lightly-edited feed of office life — game nights, deploy days, the espresso machine, the whiteboard sessions. The version of the team you don't see on a sales call.

@prizor_aitech
What our clients say

A few kind words from people we've worked with.

Website development & ongoing management

Ajay's team has handled website development and ongoing management for me, and I recommend them without hesitation. They're responsive, capable, and the kind of partner you can actually rely on. If you need a team that…

Tim Glennon Fractional Chief Business Officer · Eder Therapeutics
Digital experiences for lifestyle & design brands

Ajay and his team are organized and thoughtful in their approach developing digital experiences for businesses and brands. They are efficient and can design for you if you need it or implement your vision exactly as…

Halle von Kessler Marketing & Creative Services Specialist · Your Story. Our Studio.
Web development

I have worked with Ajay and his team on a variety of web development projects and have always found him to be fair, engaged and talented. Nothing ever goes perfectly when it comes to development projects…

Chad Hason Brand Strategist, Author & CEO
WordPress

I have had the pleasure of working closely with Ajay on a recent website development project on Wordpress. Besides being technically excellent at his craft, he has been one of the most reliable and prompt in…

Mo Asgari Co-Founder & President · PokerLab
WordPress · custom pricing form

I hired Ajay and the team to develop a pricing form for my website. The form was rather complex, out of the typical scope of many WordPress plugins. The resulting solution exceeded my expectations and included…

Martin Purmensky Founder · Video Direct Mail
Shopify

Ajay & his team do amazing 👏 work w/ regards to my Shopify store. You can throw any problem at them & they will come up with solutions quickly & at a very affordable cost. I've…

Mike Lin Event Videographer & Social Media Manager
Multi-platform partner

These guys are awesome. They can build anything you like and fast! Very happy with the quality of their work.

Anthony D’Alessandro Business Owner · Lawn Synergy
Multi-platform partner

we've had the pleasure of working with Yax and have consistently been impressed by his responsiveness, professionalism, and willingness to go the extra mile. He approaches every challenge with a problem-solving mindset, communicates clearly, and delivers…

Lia Borror Brand Expert · Design & Web Creative · Lia Borror Design & Marketing
2.5 years · Multiple builds

I worked with Yax and his team for 2.5 years and they were exceptional! Despite our time difference, Yax was always very responsive to messages and questions our team had. I’m not very versed in website…

Lian Ottinger Senior Associate, Content Operations · Former Boldthink Employee
18 months · Multiple builds

My team has worked with Yax for about a year and a half. He's incredible with communication, organization, and making sure that web projects stay on track. He's always checking in with me to see how…

Theresa Goodwin, MBA Brand & Pricing Strategist · Boldthink Creative
Multi-platform partner

We have been working with Yax and his team for about a year now and are very happy with the work they have produced for us. Yax and team are very well versed in all things…

Michael Hannuksela Freelance Account & Project Manager · Whittier
Agency partner · Multi-platform

Our agency has been working with Yax for a year now, and we have completed many web design projects with his guidance. Yax has been wonderful to work with. He keeps projects running smoothly and handles…

Erin Mawhorter Art Director · Boldthink
Agency partner · Multi-platform

We have worked with Yax on several projects. He's always quick and responsive and has delivered excellent work.

Marcus Blair Founder · More Signal Less Noise
Agency partner · 12+ months

I have been working with Yax for the past 12 months and am very impressed on various levels. His knowledge of the industry and the available tools is excellent – he will listen, digest and understand…

Ben LeFebvre Founder & CEO · Aeolus Digital
Agency partner · Multi-platform

As a solopreneur, I rely on various experts whom I partner with to meet the digital and client service needs of my clients. Teaming up with Yax continues to be a wonderful and productive partnership. Thoughtful…

Gary Duffy President · Duffy Interactive